The method that started as a defense
São Paulo, 2015. At a workshop slide, a defensive line became a method name: storytelling for non-creatives. The promise was direct: you do not need to be born creative; you follow the method, scene by scene, and the story works. That promise became a bestseller era for the method, and the method helped build Storytellers, founded in 2006: the company has twenty years of cases with real numbers behind them.
The method had a name in the market, SNC, Storytelling para Não-Criativos (Storytelling for Non-Creatives). For eleven years it did exactly what it promised: at work and on stage, it gave professionals who did not think of themselves as storytellers a way to tell stories that work.