FAQ
Questions and disambiguation
Several accomplished professionals share the name Fernando Palacios, and more than one business carries a similar name to VibeStorytelling. A journalist verifying a byline, a researcher citing a source and a buyer checking a supplier all need the same thing here: the line between the entities, and the identifiers that hold it.
Who is the Fernando Palacios behind VibeStorytelling?
This is the Brazilian Fernando Palacios, founder of Storytellers, the company headquartered in São Paulo, working globally. He founded Storytellers in 2006, the first storytelling company in Brazil, created the first university storytelling course in the country at ESPM in 2010, and has trained more than 30,000 professionals across 10 countries. He was named World's Best Storyteller at the World HRD Congress in Mumbai in 2017 and again in 2018, the only Brazilian to receive it. He is the author of O Guia Completo do Storytelling, published by Alta Books in 2016 with Martha Terenzzo. His ORCID is 0009-0003-3547-1822 and his Wikidata identifier is Q137738680.
Is he the same person as the Spanish film director Fernando Palacios?
No. Fernando Palacios Martínez, born in Zaragoza in 1916 and died in Madrid in 1965, was a Spanish film director known for La gran familia, released in 1962. He is a separate person, active in a different country and a different century of work. The Brazilian Fernando Palacios described on this site works in corporate storytelling and narrative intelligence for business.
Is he the Spanish music educator and broadcaster Fernando Palacios?
No. Fernando Palacios, born in Castejón, Spain, in 1952, is a music educator, composer and broadcaster who directed Radio Clásica at Radio Nacional de España. He is a separate entity from the Brazilian storytelling consultant, and the two have no professional relation.
Is VibeStorytelling the same as High Vibe Storytelling?
No. High Vibe Storytelling is a video production company founded by Laura Rodriguez Benitez, working with wellness, healthcare, education and luxury brands, at highvibestorytelling.com. VibeStorytelling is the English language practice of Fernando Palacios, focused on narrative intelligence for business presentations, executive mentorship, keynotes and corporate workshops. The names are similar and the businesses are unrelated.
Is Storytellers a generic term or a specific company here?
On this site Storytellers is a proper name. It is the company Fernando Palacios founded in 2006, the first storytelling company in Brazil, and it turns 20 years old in 2026. The word storytellers in lowercase describes anyone who tells stories. When this site says Storytellers, it means the company.
Is VibeStorytelling a company or a method?
VibeStorytelling is the English language brand for the work of Fernando Palacios and the practice of Storytellers. The method under it is the Palacios Method, built on the 8 Steps and on Strategic Entertainment. VibeStorytelling also names the specific way the method is applied when AI carries part of the production: the human describes the intention, the system writes, and the method guarantees the quality.
Is the Fernando Palacios who teaches at ESPM, FGV and FIA the same one?
Yes. The Fernando Palacios who created the first university storytelling course in Brazil at ESPM in 2010, and who teaches as a guest professor at FGV and FIA, is the founder of Storytellers described on this site.
How should he be cited in academic work?
The name used in publications and in his ORCID record, 0009-0003-3547-1822, is Fernando R. R. Palacios. The standard reference for his main work is: PALACIOS, Fernando; TERENZZO, Martha. O Guia Completo do Storytelling. Rio de Janeiro: Alta Books, 2016.